Google has announced the rollout of new reporting capabilities designed to provide greater visibility into AI-powered search experiences within Google Search Console. While the feature is not yet available across all properties, the announcement itself is important.
Category Archives: AEO
27
Jun
Jun
Search behaviour has never stood still, but the pace and nature of its evolution are now beginning to reshape how keyword research needs to be approached.
18
Mar
Mar
Search is no longer limited to a list of ranked links. Features such as AI Overviews, generative search responses, and large language model driven answers now surface information directly within the results page.
13
Mar
Mar
AI answers and featured snippets are designed to provide quick, direct responses to user queries directly in search results.
11
Mar
Mar
Google’s AI Overviews reshape the search experience by delivering synthesized conversational answers directly on the results page.
09
Mar
Mar
Answer-led pages are designed to directly answer the questions people search for online.
05
Feb
Feb
Search has always been a visibility game. For years, brands fought for blue links, dialling in keywords, stacking backlinks, and shaving milliseconds off load times to win clicks. That game isn’t over, but it is changing.
05
Feb
Feb
In a world of AI search, voice assistants and zero-click results, visibility now belongs to brands that are clear, authoritative and genuinely useful.
29
Jan
Jan
Structured data won’t magically send your pages to the top of Google, but it does play a meaningful role in improving SEO and AEO performance when used correctly. At its core, structured data is about clarity.
29
Jan
Jan
Google is pushing AI Overviews further toward a conversational experience, with follow up questions now opening directly into AI mode.
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