Keywords versus conversational prompts
The central finding here is pretty simple once you see it: the more certain someone already is about what they want, the more their behaviour in ChatGPT looks like traditional search.
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Category Archives: AI information
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Keyword rankings have been a central part of SEO reporting for many years. They gave businesses a relatively straightforward measure of search visibility: if an important keyword moved from page two to page one, or from position eight to position three, that was generally considered evidence of progress.
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The introduction of AI-powered search experiences, including Google AI Overviews, AI Mode and conversational tools such as ChatGPT, has changed the way people find information online.
