Keyword rankings have been a central part of SEO reporting for many years. They gave businesses a relatively straightforward measure of search visibility: if an important keyword moved from page two to page one, or from position eight to position three, that was generally considered evidence of progress.
Category Archives: SEO
12
Aug
Aug
The introduction of AI-powered search experiences, including Google AI Overviews, AI Mode and conversational tools such as ChatGPT, has changed the way people find information online.
06
Aug
Aug
At Google I/O 2026, Google offered its clearest view yet of how AI is reshaping Search. People are not going to stop searching, but the way they search and the answers they receive is changing rapidly.
03
Jul
Jul
When businesses expand into new markets, there is often an assumption that sharing a common language means search behaviour will be broadly the same.
01
Jul
Jul
Google has announced the rollout of new reporting capabilities designed to provide greater visibility into AI-powered search experiences within Google Search Console. While the feature is not yet available across all properties, the announcement itself is important.
29
Jun
Jun
Backlink analysis gets treated like a spreadsheet exercise far too often. Count the links, check a few metrics, move on. That approach misses the point.
27
Jun
Jun
Search behaviour has never stood still, but the pace and nature of its evolution are now beginning to reshape how keyword research needs to be approached.
25
Jun
Jun
Keyword research has always reflected the way people search, which means any meaningful shift in behaviour inevitably changes how the discipline needs to be approached.
24
Jun
Jun
There’s a point in every paid search account where incremental tweaks stop delivering meaningful results.
05
Jun
Jun
SEO competitor analysis tends to focus on rankings or keyword overlap, but that only provides a partial view.
