Landing layers is a system that adds Conversion Optimisation Overlays, Phone Call Tracking, Live Chat, HeatMaps and MouseTracking to your website, all at the same time. All integrated with Google Analytics. Just add one line of code to your website – We will take care of everything else.
Our service and process allows website owners to understand their website conversion rates and to further increase the chances of website visitors becoming a lead or sale.
Behaviour Marketing Overlays
- Trial and test overlays to help visitors ‘Get to the point’ of conversion without having to change the entire landing page.
- Control when overlays appear based on user behaviour.
- Trial smaller subtle conversion points.
Phone Call Tracking
- We provide dedicated local or national phone numbers that can be forwarded direct to your own phone number – all of which can be tracked back into Google Analytics.
- Track calls from visitors via PPC, natural search, direct to your website, Facebook or any other websites – to then measure better performing sources of traffic.
- Accurate PPC phone call tracking – We integrate Google’s own numbers for dedicated PPC (Per Keyword) phone call tracking for more accurate results.
Heat Maps and Mouse Movement Tracking
- Using our heat maps, find out what your visitors are clicking compared to what you think they are clicking.
- Are people clicking your images? navigation? primary or secondary call to actions?
- Learn more about how to re-work your pages to better encourage visitors to engage with your webpage
- Engage with your visitors quickly! You receive a notification everytime a visitor starts a chat conversation with you.
- Instantly answer questions of your visitors. Chat with visitors anywhere using your mobile device.
- Set up custom rules and automatically send personalised messages to your visitors.
Google Analytics – Monitor Performance
- All integrated and monitored in Google Analytics. Track all actions and visitor activity to further improve conversion.
- Monthly analysis, reports and recommendations, communicated via web meetings or email. We will guide and help you improve website visitor response.
- Gain bespoke insights into your visitors. Learn from ongoing trials and testing to fine tune your website’s performance.