Request your free digital strategy consultation. Are you a company looking to improve your digital marketing campaigns? Would you like to better understand what opportunities are available within you sector? We offer a free digital strategy consultation, we establish your target market, who your competitors are, and explore possible routes to market.
Great Ape Digital have been developing digital marketing strategies on behalf of many different types of companies for well over a decade. We are proud of our proven strategies which consider multiple locations, regions, languages, and audiences. Please find out more about our full-service strategy solutions.
Our target market and audience identification service reveals strategy right at the start of our research. We approach the process of establishing an audience traditionally but also include data-driven insights early on. As part of our free consultation, we look at where you can identify your audience.
Read more
Our keyword research services are not just based on phrases associated with a service or product. Our methodology includes types of intent around search, but also our consideration of a route to market is paramount as initial grouping starts.
Read more
Our competitor analysis services can include one or many competitors. We offer services that are specific to the ‘source of traffic’, ranking positions, or analysis that reveals insights that identify opportunities directly with an audience.
Read more
A large part of our competitor analysis research is based around search. We can identify who your competitors may be in a particular space, where competitors are ranking, gaining traffic or taking market share. But we can also reverse engineer competitor SEO strategy, analyse content, site structure, tech SEO or backlinks. Learn more about our services.
Read more
We can learn an awful lot when analysing PPC competitors. What phrases they are bidding on, how often their ads are showing, what their ads look like, we can even establish approximate monthly spend. This analysis is especially useful if you need to develop a possible business case quickly.
Read more
Competitor analysis can lead to great digital insights, but we also offer services that review a marketplace or a digital space that illustrates possible business opportunities. We can examine trends in different areas and create insights into possible development. In some cases, our insights could reveal the importance of traditional marketing; this could be the case in some markets.
Read more
We take your privacy seriously and will not distribute your details to anyone else. By clicking on “Get a Review” you agree to our Terms & Policies.
Digital Marketing Process & Method Framework
We start with your business objectives, establish what you want to achieve within your business, marketing and sales strategy. We help you develop your brief, understand your situation and help you formulate initial plans whilst managing expectations. Great Ape start with a specific questionnaire which allows any business to reveal intentions and then begin to create a structure to develop further.
We analyse, research and establish your target market and your more specific audience. Then we can further understand your possible 'Route to Market'. Once we have found out who and where your target market is, we can then plan research and analysis to develop the overall strategy further.
Once we understand who and where the target market is, we start the detailed 'Insights & Analysis' work. Establishing the 'Routes to Market'; if it's 'Search', what are users searching? What's their intent? Do they shop online? Participate in social media? Go on forums? All these areas, we analyse to build a better, more detailed view of your target market's behaviour and possible intentions.
Strategy Research Development - After the target market analysis, we further develop the strategy. We deliver comprehensive 'Keyword Research', essential for any search marketing campaign. This process naturally contributes to a structured plan and methodology for website content, SEO, link development and pay per click activity.
Our tactical methods for deployment of the strategy include the final plans for on-going activity but also the detailed, planned processes that form all actions initially and often on-going within a timeline. The implementation may be a combination of our regular input but also an activity you the client can also work on every week/month.
Action, Convert, Repeat - Whichever method we utilise to engage your target market, we first establish a realistic ROI. We apply a data-driven strategy within all areas of digital marketing and where possible, repeat and refine successful methods. We engage directly with your audience but also pave the way for a short, medium and long term methodology that can often be the proposed strategy.
Monitor, Analyse, Understand, Learn - Great Ape Digital takes analysis and reporting very seriously. We are results-driven and appreciate not only the importance of brand visibility but also the lead enquiry, sale, or cost of purchase. Our focus and determination to see clients get a return-on-investment drive our desire to report on exactly what is happening, both at keyword/ranking level or a lead or sale.
We take your privacy seriously and will not distribute your details to anyone else. By clicking on “Call me back” you agree to our Terms & Policies.
