A PPC (Pay Per Click) or Paid Ads competitor analysis is a process of analysing competing websites found within the Paid Ads search listings or on the Google Partner network.
Great Ape investigates specific client competitors and learns more about their paid performance and activity. We research and analyse paid ad marketing to understand estimated client spending and historical performance.
Great Ape Digital utilise many data sources to investigate and research clients’ competitors. We analyse and compare multiple websites or specific companies to establish estimated advertising spend by country or region, exact keywords and recent or historical activity. Determining what competitors pay monthly allows clients to understand their potential projected online budgets.
Great Ape offers a free initial competitor review, allowing clients to understand what investment they may need to make when considering PPC as a route to market.
PPC Management
As part of our monthly PPC management, we regularly review and analyse competitor activity when managing Google keyword bids, reviewing auction insights, and analysing specific competitors to develop the client’s paid strategy further.
Competitor Spend, Keywords & Ads
Great Ape can establish online competitors through common keywords, estimate the amount of direct spending per month, and understand where the proportion of the budget is allocated. We can compare the types of ads and copy which we can measure and also see which ads have been continually used over a set period, thus understanding what is most likely working well.
Landing Pages
We also review competitor landing pages, further understanding what could be giving them an advantage. We often see different strategies for their main website compared to dedicated landing pages.
We will analyse your industry and review some competitors giving you an SEO insight.
We take your privacy seriously and will not distribute your details to anyone else.
PPC Management Services
Learn more about our PPC and Paid Advertising Services.
CRO Services
We offer a range of conversion rate optimisation services and landing page development.
We will analyse your industry and review some competitors giving you an insight into opportunities online.
This is a free service, and we will give a completion time when we receive your request.
