A thorough, deep analysis into a target market, sector, or competitor, discovering relevant, actionable data that is often used to support an online marketing strategy. Many data-driven marketing tools reveal valuable information that are then analysed by our team, finally being presented as reports so companies can better understand their online marketing environment.
Great Ape has access to multiple sources of data insights. We have analysed and reported on the most known sectors and industries and offered hundreds of companies’ insights into their online marketing space, often revealing information that paved the way for the future development of new strategies. We present insights to most new prospects, offering an initial free analysis of the sector, covering consumer search, international, national and local opportunities, competitor activity, cost and spending, and much more.
Many companies require insights into user behaviour within ‘Search’, Social Media, and other websites. Great Ape can identify activity globally, within specific countries, or at local and regional levels. These types of insights can be aligned with traditional forms of marketing like events, news, TV, and magazines.
Some companies may consider exporting products or services to different countries. In addition to traditional consumer demand stats, establishing ‘search demand’ per country is an essential dataset to consider; this can help define who and where a product or service is in demand; this should not be limited to one language (often English). Great Ape offers search-demand reports per country or region and provide multilingual reports allowing clients to understand an audience better. We also offer International Search Demand Reports in any language and manage the interpretation and translation.
Great Ape also produces insights and reports which show how client competitors perform over set periods. We analyse sector and trend data to help manage expectations for further and ongoing investment, allowing Investors or Business Directors to make more insightful predictions. Additionally, we create sector/company comparisons, so top major companies can establish where they rank within the digital space for traffic, search visibility, PPC-specific phrases, and spending.
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Are you tracking your local website traffic? Are you utilising Google business? Great Ape Digital are trusted Google Partners, certified and qualified in Google Ads and Analytics. We help local companies appear within Google's local business listings and organic search results. Contact us for more information.
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