What is Keyword Research?
Keyword research is the foundation of any marketing project utilising search engines. It is the process of sourcing the most appropriate words and phrases that best describe a company’s products or services. The data is available from multiple sources but mainly Google Ads, which gives insights into the number of times a word or phrase is searched.
This process allows you to understand the importance of what to target in a PPC ad and what to include on a website’s landing page.