Great Ape offers a free 1-hour consultation. Via Zoom, Teams, or Skype, we present potential opportunities to improve your business and marketing efforts significantly. We enjoy sharing our many years of experience and help website owners achieve their goals.
Great Ape Digital’s core services include online strategy development which may incorporate many routes to market. We don’t just blindly offer packaged services that could consist of SEO or Social Media services, instead we follow a data-driven approach, analyse and research a marketplace, and learn about a client’s business before planning and creating strategy and tactics. We establish a business case early on in order to manage expectations. We can then offer many services which will bring a measured ROI.
Search engine marketing is one of our core services. SEO continues to be of significant importance to most companies wishing to be found by their target market. We have well over 20 years of experience, with proven results, helping businesses gain traffic via top-ranking positions in Google and other search engines. Our methodology from strategy to actionable tactics helps achieve realistic results both internationally and locally. Learn more about our core methods of search engine optimisation.
Read more
As Google Partners, we help manage and guide companies looking to convert clicks into sales. Great Ape Digital are proud of our expert keyword research methodology and organise our proposed strategy to suit many business types. From e-commerce shopping cart sites to the individual one/off services, we manage the client’s expectations and develop a paid strategy to deliver results. We also offer paid ads on multiple networks, managing brand visibility campaigns or new product/service promotions.
Read more
Creating relevant, unique content for your target market is often critical, and part of the essential process to gain more enquiries or sales. Having managed 100’s of SEO projects, Great Ape appreciates the value of good quality content. The medium of the content (text, images, video) is often designed or curated based on who the target market is; this is what our content strategy helps to complement. Learn more about our content marketing services.
Read more
Once your business is in front of your target market or has a steady stream of website traffic, you must engage your audience. Getting users to click, read, watch, or enquire is probably the most critical challenge. CRO drives the on-going process of content refinement and usability study. Great Ape uses multiple tools to gain insight into what users do, as learning from this activity helps improve user experience and drives conversion rates up.
Read more
Since the early 2000’s, social media has probably become the most dominant space to engage with an audience. Specific industries and sectors do nothing other than social media marketing. It’s not just for awareness, news and advertising but also customer service; some consider it ‘the only’ platform for new generations. Great Ape understands that not all businesses should naturally utilise social media; however, the leading platforms will often play a significant part in strategy and engagement. Learn more about Great Ape’s social media services.
Read more
Regular analysis of digital performance is the foundation for any online business growth. Establishing benchmarks and agreeing KPI’s is part of what Great Ape do and we utilise many data and statistics sources to help clients understand their ROI. Being Google Analytics qualified allows us to support companies in tracking and monitoring performance whatever the objectives, tracking sales, enquires, traffic, or engagement. We offer many reporting levels but quite often create bespoke corporate reports that include ‘actual’ internal business performance for any marketing managers to review.
Read more
We take your privacy seriously and will not distribute your details to anyone else. By clicking on “Get a Review” you agree to our Terms & Policies.
Digital Marketing Process & Method Framework
We start with your business objectives, establish what you want to achieve within your business, marketing and sales strategy. We help you develop your brief, understand your situation and help you formulate initial plans whilst managing expectations. Great Ape start with a specific questionnaire which allows any business to reveal intentions and then begin to create a structure to develop further.
We analyse, research and establish your target market and your more specific audience. Then we can further understand your possible 'Route to Market'. Once we have found out who and where your target market is, we can then plan research and analysis to develop the overall strategy further.
Once we understand who and where the target market is, we start the detailed 'Insights & Analysis' work. Establishing the 'Routes to Market'; if it's 'Search', what are users searching? What's their intent? Do they shop online? Participate in social media? Go on forums? All these areas, we analyse to build a better, more detailed view of your target market's behaviour and possible intentions.
Strategy Research Development - After the target market analysis, we further develop the strategy. We deliver comprehensive 'Keyword Research', essential for any search marketing campaign. This process naturally contributes to a structured plan and methodology for website content, SEO, link development and pay per click activity.
Our tactical methods for deployment of the strategy include the final plans for on-going activity but also the detailed, planned processes that form all actions initially and often on-going within a timeline. The implementation may be a combination of our regular input but also an activity you the client can also work on every week/month.
Action, Convert, Repeat - Whichever method we utilise to engage your target market, we first establish a realistic ROI. We apply a data-driven strategy within all areas of digital marketing and where possible, repeat and refine successful methods. We engage directly with your audience but also pave the way for a short, medium and long term methodology that can often be the proposed strategy.
Monitor, Analyse, Understand, Learn - Great Ape Digital takes analysis and reporting very seriously. We are results-driven and appreciate not only the importance of brand visibility but also the lead enquiry, sale, or cost of purchase. Our focus and determination to see clients get a return-on-investment drive our desire to report on exactly what is happening, both at keyword/ranking level or a lead or sale.
We take your privacy seriously and will not distribute your details to anyone else. By clicking on “Call me back” you agree to our Terms & Policies.
