What is Analytics & Reporting?
Most areas of digital marketing activity can be measured, from ranking positions in Google, to traffic coming to your website, to the number of likes or followers via Facebook or LinkedIn, or to the number of enquiries and sales you receive every month. Data and analytics help to continuously measure the performance of any online marketing campaign or even competitor activity. Reporting is often shown within dashboards or analytical tools or compiled to review as traditional spreadsheets on data tables or graphs.