What is Analytics & Reporting?

Most areas of digital marketing activity can be measured, from ranking positions in Google, to traffic coming to your website, to the number of likes or followers via Facebook or LinkedIn, or to the number of enquiries and sales you receive every month. Data and analytics help to continuously measure the performance of any online marketing campaign or even competitor activity. Reporting is often shown within dashboards or analytical tools or compiled to review as traditional spreadsheets on data tables or graphs.

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Analytics Reporting – Global & Local

Great Ape Digital offer data analytics services across all main digital routes to markets, such as search marketing, social media, and applications. We provide numerous reports that help clients understand the performance of ongoing campaigns or insights into sector-specific markets and competitor activity.

Google Analytics Reporting

Great Ape Digital are Google Partners, Google Ads Certified and Analytics Qualified. With experience in using both Google Analytics Universal and GA4, we offer set-ups with tag manager conversions for all websites and applications, including shopping e-commerce transactions. We create bespoke reports for all existing clients and regularly analyse and report on specific online activities. We also create Google My Business pages for clients, on which we also produce reports on search activity.

Rankings Report

Ranking Reports

Tracking and reporting on average SERPs (Search Engine Results Pages), also known as ranking positions within Google or Bing, is vital to understand, monitor, then act upon, depending on results.
We offer access to our ranking tools so both the client and ourselves can identify trends and ranking positions that allow us to spot opportunities, or what we would often call Quick Wins. Capitalising on rankings just outside the first page on Google should be identified early to help with the efficiency of SEO Management. We also export PDF or CSV reports for ongoing performance monitoring. Our reports including global or local search results.

Social Media Reporting

Most social media platforms offer analytics and reporting on engagement such as reactions, posts, likes and followers. We offer scheduled and downloadable reports allowing the client to monitor performance across all platforms in one place. We also create social media competitor reports which will enable us to follow and understand activity and for the client to benchmark performance.

Stats & Reports
Competitor Analysis

Insights & Competitor Analysis Reports

Most of our digital marketing services involve industry insights and competitor analysis. We offer many detailed reports that help to identify opportunities and to refine and develop digital strategies.
As part of SEO, we create backlink reports for existing clients and study and analyse competitors to establish their tactics and profile. We also offer competitor reports which identify traffic levels and actual PPC monthly spend, again helping our clients understand their benchmarks.

Request Your FREE Sector Analysis

We will analyse your marketplace and review competing websites, giving you an insight into opportunities online. This sector analysis is excellent for anyone wanting an initial insight into their digital industry.
It's a free service, and we will provide a completion time when we receive your request.

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    Local Search

    Are you tracking your local website traffic? Are you utilising Google business? Great Ape Digital are trusted Google Partners, certified and qualified in Google Ads and Analytics. We help local companies appear within Google's local business listings and organic search results. Contact us for more information.

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