What is CRO?
Conversion rate optimisation (CRO) is the process of analysis, testing, and improving a user’s journey to a conversion or action. When users land on a website, they will read about products or services, however, we want to encourage a phone call, an email, filling out a contact form, downloading a PDF, or engaging in another measurable activity. Improving the percentage of users who engage or convert can be the difference between selling a product or not. Great Ape Digital has studied, tried, and tested many CRO methods and uses the latest optimisation tools to improve clients’ ROI further.