What is SEO (Search Engine Optimisation)?
Search Engine Optimisation or (SEO) is the process of optimising and improving a website’s content and performance. The objective to be found more easily and quickly within the search engine results, often appearing near the top of the search listings, thus gaining more relevant traffic.
There are different areas to consider that form part of SEO activity. Most commonly is on-page optimisation, re-working content, and phrases and words associated with the users’ search intent. SEO has also become more closely aligned with best practice and usability; often, it drives website owners to create more ‘useful’ and ‘relevant’ content. The responsibility of SEO has crossed over to many other job roles such as marketers, content writers, developers, even customer services and outreach relationship managers.