What is Content Optimisation?
Optimising website content can refer to many types of copy found on a webpage. Optimisation can include text content, headings, sub-headings, bullet points and paragraphs of well structured, informative and valuable copy. Also the naming of images or even transcriptions of videos and be optimised.
The process of optimisation is refining content for end-users. Search engines such as Google will then find this content helpful and display it within its search results. Depending on the optimised format, these results may appear as rich snippets, knowledge panels, related questions or many other variations of search results.