What is Social Media Marketing & Management?

Social Media platforms are websites or applications which allow users to create and share content. The most popular platforms include Facebook, Instagram, Twitter, LinkedIn, and YouTube. However, depending on who a client’s target market is, TikTok, WeChat, or WhatsApp may be relevant. Businesses often need help managing or developing marketing plans to increase visibility, inquiries, and sales.

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Social Media Management

Social media has changed dramatically over the years. Many businesses have seen the potential of utilising platforms like Facebook, Instagram, Twitter or LinkedIn as a route to market. Besides LinkedIn’s alignment with business, engaging with ‘social’ platforms can be complex, time-consuming and sometimes slow to show ROI. Great Ape analyses the most appropriate social media platform that naturally fit specific sectors. We create a strategy and planning schedules to help post relevant content, but also manage expectations with regards to potential engagement. Sponsored social ads have become a significant part of businesses engaging with a new audience; Great Ape develop strategies for clients looking to gain likes or followers and website traffic. Great Ape also helps with ToV (Tone of Voice) and messaging online to help tie into customer relations.

Organic Social Media Management

Great Ape Digital offers insights, analysis, and social media strategy services that often lead to ongoing organic social media management. We work with clients who may not have time to create and manage regular posts on all leading platforms and work closely with the client to help deliver engaging content, compelling messages, great visuals, images or videos. We offer different levels of management for small start-ups, SMEs to larger corporates needing regular professional posts. We also provide monthly insights, stats, and competitor and performance reports. Additionally, we recommend solutions to help increase engagement or gain an audience through carefully thought-through methods and influencer networks.

Natural Social Media
Social Media Paid Ads

Paid Social Media Management

Paid social ads are commonplace; most users of social platforms like Facebook, Instagram or YouTube will see sponsored ads. Nowadays, it’s challenging to gain visibility and increase likes and followers without investing in sponsored ads. We advise most clients to consider using Ads as part of their follower strategy and engagement. Utilising paid ads can be very cost-effective compared to an average cost per click on Google Ads. However, you must select the most appropriate audience. Great Ape helps develop and plan a strategy for paid social management on all major platforms.

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